To save myself, I came up with the „equation of the good life" — a simple reflection on quality, health and money.
How do we get readers interested in our new food and wine tourism project, Enjoy Marche? How do we tempt them into joining my future „conversations" about food, drink and seasoning? And finally, how do we tempt them into spending more on food each month, so they can live better and healthier lives?
To save myself, I came up with the „equation of the good life".
Given a certain level of income, a particular propensity to spend and clearly defined priorities – what to buy and what to allow yourself… over the long run our spending budget does not rise, it actually falls, while letting us enjoy better, more typical, seasonal food of higher quality.
It is not a trick and it is not an illusion, merely an obvious line of reasoning… Spending more on better food, drink and seasoning keeps us healthier and uses less of our energy.
Eating better and more healthily means living better.
Optimising your intake of vitamins and micronutrients, raising your fibre intake and lowering the glycaemic index — and that is not all. All of it while buying fewer vitamins and pills, making fewer trips to the doctor and fewer tests, and improving your immune system.
Our fathers said it too… whoever spends more, spends less!
— Enjoy Marche